Why Creativity Matters
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Time to read 6 min
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Time to read 6 min
Table of Contents
Creativity is more than just a spark of inspiration; it's a fundamental human trait that allows us to find new paths, solve interesting problems, and explore methods of self-expression. On the other hand, creativity can be weaponised. It may be used to further the individual above community, to prove constant growth and, in some cases, as a comparison tool to put others or the self down. Creativity is a powerful thing, and in this post, we'll focus on the positive aspects and how it can benefit both individuals and communities.
Creativity can take many forms. What might be a creative act for one person might not be for another. In its simplest form, creativity is an act of creation. An individual's life experiences, history, environment, community, and context contribute to the creation, making it uniquely theirs. Even if the concept isn't anything new, a person's interpretation of the concept and how their life has shaped them is new. Nobody has lived your life. Nobody has had your experiences. All of this comes together to make your creative signature.
Traditionally, creativity takes the form of a drawing, a painting, a piece of fiction, a song, a design, or any number of other things. These are undoubtedly the results of creativity in action, but there are other, perhaps not so traditional, manifestations of creativity. What about a conversation that uncovers a different way of life? This might bring about new ideas or change. How about a session of deep contemplation and self-reflection? This might invite learning and personal growth. Not forgetting new experiences and first-hand practical knowledge. This may expand horizons and build communities.
There does not need to be a physical creation as a result of creativity, but there must be an action of some kind. Creativity is an active engagement with the world.
To nurture and enhance your creativity, consider the following:
By embracing and prioritising creativity in your life, you can unlock your full potential and impact the world around you.
Let's create a creativity marking scheme. What criteria would you use if there was a creativity test and you needed to determine a pass or fail grade? The following is a fun exploration of this topic. Let us know in the comments if you agree with our marking system or how your own system would work.
In our system, four main criteria go into being creative:
Let’s look at each one of these in turn.
Most people think that to be creative, you must have an idea that nobody has before. This is 100% not true. Originality isn’t about the idea you have but your response to that idea. Everyone is shaped by their life experiences, interactions, and reactions. If you gave a group of 10 people an idea and asked them to write a sentence about that idea, you would end up with 10 different sentences. The initial idea was the same, but their reactions to the idea weren’t. The core to being original is having something to say that is uniquely you. Nobody else is going to have the same life experiences as you, so your perspective is distinctive. Use it.
Marks: 25 points awarded if the work is not plagiarised. The work could react to existing work, but it cannot be a copy or forgery.
Part of the creative process that is often overlooked is discipline. Ideas can exist unrealised, and work can go unmade. Creativity needs to be actioned; otherwise, it’s just unfulfilled potential. The discipline to make, or design, or write sets creatives apart from those who don’t. “I could do that” are words often said about contemporary art. But you didn’t. Through action, it was the artist who took their potential and turned it into creativity, not you. You have a different potential that is entirely yours, and you can also turn that into creativity if you have the discipline and gumption.
Marks: 25 points awarded if there is work. Simply doing is sufficient to score top marks in this category.
“I can’t draw”, “I’m not great at spelling”, “I can’t sing”. These are all words driven by fear, fear of getting it wrong, fear of embarrassment, and fear of being vulnerable. These learned skills are not the skills that are important for creativity. While they are valuable in themselves, they are not a blocker to expression. They don’t prevent you from saying what you want to say, and if they are important to you, they are learnable. You can make a creative piece of art even if you think you can’t draw. You can make a creative piece of writing even if you think you can’t spell. You can make a creative piece of music even if you think you can’t sing. The skills that are important for creativity are:
Marks: 25 points awarded for having a point of view and challenging fears.
People are often reluctant to recognise their abilities, and this forced humbleness can stifle creativity. Seeing the worst in ourselves or not being able to say that we’re good at something may be a cultural or societal norm imposed on us, but there is significant value in honesty. Acknowledge your own talent and capability with the eyes of a stranger. Would you think it was good if someone else did what you just did? Revel in your own creativity and fill yourself with the satisfaction of knowing that you did it, you made it, you created it. Feed your own creativity with pride and satisfaction. Be your own best critic.
Marks: 25 points for being proud of your creation.
Bonus points for encouraging creativity in others. Ask someone their point of view. Collaborate with someone to make, do, or create. Help someone push through their fears and show a part of themselves that’s usually hidden. Be proud of the accomplishments of others.