Starting as a craft trader can be both exciting and overwhelming. Here are some top tips from someone who has been there to help make your first experience a success.
Before the Market
Know the Market Regulations
Ensure you know any insurance requirements or specific rules for selling at the market. Being informed helps you avoid any unexpected issues on the day.
Prepare a Packing List
List all the products, displays, tables, stands, etc., you will need to bring with you on the morning of the market. Having a clear and detailed packing list will help streamline the day.
Prepare Essential Supplies
Remember to bring essentials like bags for customers, packaging materials, business cards, and a receipt book if you use one. These details enhance the shopping experience for your customers. Bringing a chair is also a good idea when you need a quick rest.
Prepare Enough Stock
Ensure you have sufficient products to meet potential demand, and consider offering a range of items to appeal to different tastes. It's better to have a bit extra than to run out early.
Practice Your Layout Ahead of Time
Before the event, set up your display at home or in a similar space. This practice run allows you to experiment with the arrangement of your products, making the actual setup quicker and more efficient. Modify your packing list as you go to ensure it's accurate.
Make Your Social Media and Branding Visible
Display your social media handles, website, and branding prominently. This helps customers connect with you online, follow your work, and consider future purchases.
Clearly Display Prices
Make sure all your items have clear price tags. Customers appreciate knowing the cost without asking; transparent pricing can encourage more sales.
Create Interest with Layered Displays
Adding different levels to your stall can make it more visually appealing. Use stands, shelves, or boxes to create height and depth, drawing attention to your products and making your display stand out.
Be Prepared for Weather Changes
If the market is outdoors, come prepared for various weather conditions. Bring a canopy or umbrella for shade or rain protection, sunscreen for sunny days, and weights to secure your stall in case of wind.
The Day of the Market
Dress Comfortably, but Flexibly
Weather conditions can change throughout the day, so it's wise to wear layers that you can add or remove. Comfortable shoes are essential since you'll be on your feet for most of the event.
Bring Water and Snacks
Staying hydrated and energized is essential during a long day. Pack some water and easy-to-eat snacks to refresh yourself, especially if the market doesn't have food vendors.
Allow Plenty of Time for Setup
Arriving early at the venue gives you ample time to set up your stall without feeling rushed. This is particularly important if you're travelling on an unfamiliar route, as traffic and delays may occur. Arriving early ensures everything is appropriately arranged and looks inviting before visitors arrive.
Accept Both Card and Cash Payments
Offering multiple payment options makes it easier for customers to purchase from you. Accepting card and cash payments means you won't miss out on sales because of payment preferences.
Engage with Customers
Don't stay hidden behind your stall. Step out and interact with visitors. If someone shows interest in your products, start a conversation. Personal engagement can lead to more sales and repeat customers.
Have a Partner for Breaks
Bringing a second person allows you to take necessary breaks without leaving your stall unattended. This allows you to provide continuous service to customers throughout the event.
After the Market
Keep Track of Sales and Inventory
Have a system to record your sales and manage your inventory. This will help you understand which items are popular and assist with planning for future events.
Review Your Packing List for Next Time
Were there any items you wished you had had with you? Were there any products you ran out of? Use this as a learning experience and improve and adjust it.
What are your top tips for first-time market traders? Leave anything we missed in the comments!
